sustainability

For us, sustainability is at the center of our design and manufacturing. It is the first question we ask ourselves about what we are driving towards when it comes to new product. We are not perfect, but strive to keep learning and making better, more informed choices. 

Acetate Eyewear - The majority of our sunglass frames are made from a premium eco-friendly cellulose acetate from Italy. Cellulose acetate is a plant based plastic that is hypoallergenic and biodegradable. The wood inlays and veneers on our glasses come from sustainable grow farms. 

Floating Eyewear - Floatable sunglasses help to reduce environmental damage by preventing the loss and accumulation of plastic eyewear in our oceans, lakes and rivers. With increasing awareness of the negative impact of plastics on marine life, using products that are environmentally friendly and sustainable is becoming increasingly important each and everyday.

Watches -The wood that makes up our watches comes from sustainable grow farms.

Hats - Some of our hats are made from recycled plastic bottles (PET)

Packaging - When it comes to packaging, we looked at what was absolutely needed and what usually got thrown away after purchase. That has led us to not putting our sunglasses in a box just for packaging purposes that would get thrown away anyways. Instead, the glasses come in a very nice foldable sunglass case that is made mostly from post consumer paper products. Also, all of our hang tags and the boxes that the watches come in are also made from post consumer paper products.